The Election of 1864

In the third year of the war, a Union victory looked far off. Former commanding general George McClellan ran against Abraham Lincoln for President in 1864, asserting that the President’s continued leadership would lead the nation to ruin.

1864 Poster

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Source

Questions to consider:

  1. Whose campaign do you think produced this poster? Why?
  2. Does this poster appeal to voters’ logic or their emotion? In what ways?